About US
At haenu, we believe self care should feel calm, effortless and luxurious — never overwhelming.
The idea for haenu was born through the vision of Dr. Campbell, a beauty and wellness enthusiast specialized in aesthetic health and modern self care practices. During conversations within her university circle, a shared realization emerged: beauty routines had become increasingly complicated, driven by fast trends, generic products and unrealistic expectations that stripped away the comfort, balance and intention behind true self care.
What started as a simple conversation among colleagues quickly evolved into something much bigger — a collective passion project rooted in the desire to redefine modern wellness. Together, they imagined a brand that could bring beauty back to simplicity, comfort and meaningful daily rituals, creating products that feel just as beautiful as the experience itself.
As the brand began to grow, CEO Guilherme Coelho joined the project with the vision of transforming haenu into a globally recognized modern wellness brand. Drawing from his experience in digital commerce and international business, Guilherme brought a strong focus on customer experience, emotional branding and accessible luxury.
“In today’s world, people are constantly overwhelmed by noise, trends and pressure,” Guilherme shared during an interview about modern consumer brands and wellness culture. “We wanted haenu to feel different — calm, intentional and comforting. Self care should never feel like an obligation. It should feel like a moment you genuinely look forward to every day.”
Inspired by spa rituals, minimalist aesthetics and contemporary wellness culture, haenu was created to offer elevated self care essentials that naturally fit into everyday life. From facial tools and hydrating masks to scalp and body care accessories, every product is thoughtfully selected to help people slow down, recharge and reconnect with themselves in a more intentional way.
At the heart of haenu is the belief that self care is more than a routine — it is a moment of pause, confidence and well-being. Our mission has always been to combine clean aesthetics, intentional design and comforting experiences that transform ordinary moments into rituals people truly look forward to.
Today, haenu continues to grow as a modern beauty and wellness brand dedicated to creating elegant, functional and comforting products that make everyday self care feel genuinely special — bringing a sense of calm, beauty and balance into homes around the world.
haenu by GS Kingdom LLC
150 Washington Avenue, Suite 201
Santa Fe, New Mexico 87501 — United States
📞 +1 (505) 317-3012
✉️ support@haenushop.com
